AnyMind Group, a leading BPaaS (Business Process as a Service) company specializing in marketing, e-commerce, and digital transformation, has released its India Digital Landscape 2025 Report, offering a comprehensive view of the evolving consumer behavior and digital ecosystem in India.
The report delivers data-backed insights into how Indian consumers discover, engage with, and purchase products across multiple digital channels. Built on anonymized, first-party data from AnyMind’s proprietary platforms — AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce) — the study also incorporates findings from a nationwide survey conducted by InQognito across major metros.
By mapping the modern discovery-to-purchase journey, the report reveals how traditional marketing funnels have transformed into multi-dimensional, cross-platform experiences, where awareness, consideration, and conversion are influenced by multiple touchpoints including social media, mobile ads, influencers, and e-commerce platforms.
Key Insights from the India Digital Landscape 2025 Report
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Social media and in-game ads are now the top drivers of consumer awareness, with 43% of surveyed users noticing in-game advertisements.
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Influencer-led short videos deliver 53% effectiveness for brand recall and storytelling.
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Video ads dominate the conversion stage, with 31% of consumers preferring video content at the point of purchase.
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Rich media interstitial ads achieve an 8% click-through rate (CTR), far outperforming traditional banner ads that average below 2% CTR.
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The entertainment category leads influencer engagement, followed closely by lifestyle, home living, and beauty sectors.
Transforming Brand Strategies in India’s Digital Economy
Commenting on the report, Aditya Aima, Managing Director of Growth Markets and Co-Managing Director for India and MENA at AnyMind Group, said:
“The Indian digital order is no longer linear. It’s a dynamic, ever-shifting dance across influencers, mobile platforms, and e-commerce. Brands that harness authentic voices and data-driven creativity will drive the next wave of brand-consumer connections in this new landscape. Our report arms marketers with the evidence, context, and clarity to move with confidence.”
Empowering Marketers with Data-Driven Insights
The India Digital Landscape 2025 Report is part of AnyMind Group’s regional insight series, which also includes editions for Southeast Asia and the Middle East. These reports provide actionable intelligence for marketers and agencies navigating the mobile-first, multi-channel digital ecosystem, enabling them to craft personalized, data-driven strategies for maximum brand impact.
With India’s digital economy projected to exceed $1 trillion by 2030, AnyMind Group’s insights will be crucial for businesses looking to build authentic engagement, enhance brand recall, and drive measurable growth in one of the world’s most dynamic digital markets.
