Zebronics, one of India’s most iconic consumer tech brands, has unveiled its latest ad film starring long-time brand ambassador Hrithik Roshan. The campaign pays a bold yet playful tribute to the community of “Zeb-Addicts” – celebrating technology that goes beyond screens and speakers to create immersive, real-world experiences.
A Reel-to-Real Journey with Hrithik Roshan
The ad film opens with Hrithik Roshan portraying a serious news reporter, before the storyline shifts into a dynamic interplay between reel and real. The narrative evolves into hyper-immersive storytelling, where the sound and visuals become so vivid and lifelike that even Hrithik finds himself amazed by the experience.
At the heart of this campaign is Zebronics’ advanced soundbar, which acts as the true protagonist—enveloping audiences with cinema-grade sound and creating a fully immersive environment. The film’s core message is clear: cinematic experiences are no longer limited to theatres but can now be brought into every home.
Breaking Boundaries in Home Entertainment
Commenting on the campaign, Rajesh Doshi, Director & Co-Founder of Zebronics, said:
“With this campaign, we wanted to break the long-held notion that cinematic experiences are confined to large spaces. Hrithik Roshan has been our partner for nearly a decade, and his high-octane energy perfectly embodies the spirit of Zebronics. The collision of reel and real in the film mirrors our promise of delivering technology so immersive that it feels natural, seamless, and larger than life. This is our vision of inspiring ‘Zeb-Addicts’ to stay Always Ahead with us.”
Hrithik Roshan on the New Campaign
Sharing his excitement, Hrithik Roshan said:
“When I first heard the concept, I was instantly intrigued. Zebronics has consistently decoded consumer challenges in cinematic home entertainment and delivered surreal, accessible technology. This ad-film, with its quirky approach that blurs reel and real, perfectly reflects that vision. It’s a campaign that inspires people to embrace immersive tech and stay Always Ahead.”
Premium for the Masses
With Hrithik Roshan leading the campaign, Zebronics reaffirms its ethos of being “Premium for the Masses.” The new ad film, launched across digital platforms, promises to captivate audiences and redefine home entertainment experiences. By inviting consumers to blur the lines between reel and real, Zebronics continues to push boundaries in making technology immersive, aspirational, and accessible to all.
