WPP Media has announced the appointment of Vinish Mathews as the new Head of Team Fulcrum for South Asia, marking a significant leadership move aimed at driving growth and strategic transformation in the region. The announcement was made through a LinkedIn post that stated, “WPP Media is proud to welcome Vinish Mathews as Head – Team Fulcrum, South Asia.”
With over 22 years of experience in media and advertising, Mathews brings extensive expertise across diverse sectors, including FMCG, technology, fintech, e-commerce, consumer durables, automotive, and tourism. His career spans key markets in India, China, and Southeast Asia, giving him a global perspective combined with deep regional insights.
Career Journey and Key Roles
Mathews’ professional journey has been defined by impactful leadership roles across global markets. He is returning to Fulcrum, where he earlier worked on strategic planning for Hindustan Unilever’s personal care portfolio.
Most recently, Mathews served as the Chief Strategy Officer at Mindshare India, where he played a pivotal role in driving innovation, crafting strategic solutions, and fostering client growth. Prior to that, he led the Google relationship at Media Futures Group across India and Southeast Asia, and also held a senior leadership role at Mindshare China.
Strengthening WPP Media’s Leadership in South Asia
This appointment is being viewed as a strategic move by WPP Media to strengthen its leadership in South Asia’s competitive media and advertising landscape. The agency expressed confidence in Mathews’ ability to deliver transformation and long-term growth for clients in the region.
His proven track record in handling global brands, combined with his deep understanding of South Asian markets, is expected to help WPP Media expand its influence and drive strategic impact for its client base.
The move also reflects the broader trend of leadership reshuffles in the advertising and media ecosystem, as agencies continue to adapt to evolving client needs and digital transformation.
