Mars has named Nitin Guleria as its new Head of Media, strengthening its media strategy and consumer engagement efforts. Guleria announced the appointment on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Head of Media at Mars.”
Guleria transitions to Mars after a successful seven-year stint at Samsung Electronics, where he last served as Deputy General Manager. During his tenure, he contributed extensively to media and marketing functions, driving brand building and consumer engagement across multiple categories.
With more than 12 years of experience spanning technology, FMCG, consumer electronics, mobile app marketing, travel, and non-profit organisations, Guleria brings a wealth of expertise in media strategy, brand communication, and integrated marketing.
In his new role at Mars, Guleria will spearhead the company’s media initiatives, focusing on enhancing consumer outreach, building stronger brand visibility, and leveraging innovative media solutions to support Mars’ growth in the region.
This leadership move is seen as a strategic step by Mars to strengthen its media planning and brand communication framework, aligning with its vision of deeper consumer connection and market expansion.
