Times Network, India’s premium broadcast network from the Times Group, has announced the appointment of NKN Media FZC as its exclusive advertising sales partner in the Middle East region. Under this collaboration, NKN Media will drive advertising sales for the international feeds of TIMES NOW, ET NOW, and ZOOM, which are already accessible on leading Middle Eastern platforms such as Etisalat, DU, Ooredoo, and StarzPlay.
Strengthening Times Network’s Global Presence
This association represents a major milestone in Times Network’s international expansion strategy. By leveraging NKN Media’s regional expertise and sales capabilities, the partnership will unlock new opportunities for global advertisers to connect with the millions of Indian viewers across the Middle East. The collaboration is expected to offer innovative advertising solutions, enabling brands to engage with premium Indian content while strengthening Times Network’s overseas presence.
Times Network’s Channels in Focus
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TIMES NOW – India’s leading English news channel, known for sharp debates, in-depth analysis, and global perspectives.
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ET NOW – A trusted English business news channel that delivers market insights, financial analysis, and business updates.
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ZOOM – India’s premier Bollywood and entertainment destination, featuring celebrity interviews, music, movies, and glamorous lifestyle updates.
The availability of these channels in the Middle East ensures that the Indian diaspora stays connected to credible and real-time news, business updates, and entertainment content from back home.
Official Statements
Highlighting the importance of this collaboration, Times Network stated:
“The Middle East hosts one of the most dynamic and sizeable Indian communities, and this partnership marks an important step in deepening our connection with them. Our collaboration with NKN Media creates a robust platform for brands to engage with a highly influential audience.”
Expressing his enthusiasm, Abdul Majid Khan, CEO & MD of NKN Media, said:
“We are very proud to partner with Times Network – India’s leading media house. We are henceforth the exclusive partner for bringing the business from the Middle East region on the international feeds of Times Channels. This is yet another feather in NKN Media’s bouquet of partnerships with other leading media conglomerates. With our five years of rich experience in the Ad-Sales space globally, we are confident this association will benefit both partners and provide Times Network’s clients with the much-needed exposure and growth opportunity in the Middle East.”
