India’s leading fitness and wellness platform, Cult, successfully hosted Cult UNBOUND Challengers, a nationwide quarterly fitness challenge that spanned 104 cult centres across six major cities and brought together more than 7,000 participants.
The large-scale event took place across Delhi-NCR, Bengaluru, Mumbai, Hyderabad, Chennai, and Pune, uniting everyday fitness enthusiasts and seasoned athletes in a competitive yet community-driven atmosphere.
A Test of Strength and Endurance
Participants competed in two key blocks:
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Strength: A 5-rep max deadlift to measure power.
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Endurance: A timed functional circuit designed to test stamina, speed, and consistency.
Every participant who completed the challenge received medals and an All-India ranking, with city and national leaderboards published after the event.
Community, Competition, and Commitment
Commenting on the initiative, Naresh Krishnaswamy, CEO, Curefit Healthcare Pvt. Ltd., said:
“Fitness becomes a lasting part of life when it moves beyond personal motivation and taps into the energy of a community. That is exactly what UNBOUND Challengers delivers — a shared stage where people test their limits, celebrate progress, and turn effort into enduring habit.”
A Growing National Movement
With an overwhelming response from participants, Cult has set the stage for a recurring calendar of quarterly challenges, creating a nationwide fitness movement that encourages consistency, community bonding, and healthy competition.
