PepsiCo India has announced the appointment of Sriram Iyer as its new Brand Marketing Director, where he will lead the Quaker brand and whitespace innovation across the company’s diverse foods portfolio. Iyer’s appointment marks a significant step for PepsiCo as it strengthens its strategic focus on growth and market expansion.
Whitespace innovation refers to identifying and exploring untapped or underserved opportunities in the market. By leveraging this approach, PepsiCo aims to expand its reach and create new offerings that meet evolving consumer demands in India’s dynamic food industry.
Sriram Iyer shared his career move on LinkedIn, expressing enthusiasm for the new role and the opportunities ahead.
A Proven Track Record Across Leading FMCG Brands
With over 15 years of experience in brand management and marketing, Iyer brings a wealth of expertise to his new role. Before joining PepsiCo, he served as Senior General Manager – Brand at The Mahindra Group, where he led brand initiatives and strategic campaigns.
His career journey also includes leadership roles at globally recognized companies such as Kimberly-Clark, Mondelez, and Nestlé, where he contributed to building brand equity, customer engagement, and market share.
Driving Innovation in India’s Food Sector
At PepsiCo, Iyer’s focus will be on enhancing the Quaker brand, expanding its presence, and identifying whitespace opportunities that can fuel innovation and product development. His experience in brand-building and marketing strategies aligns with PepsiCo’s commitment to delivering value-driven and consumer-centric offerings in India’s competitive food and beverage landscape.
