Digital marketing agency Admatazz has announced a strategic partnership and investment in ScaleSale, a fast-growing performance marketing agency founded by Aryan Mirchandani. The move is set to enhance Admatazz’s media capabilities and reinforce its position as a full-service marketing solutions provider.
This collaboration stems from a long-standing mentorship between the two founders. Aryan Mirchandani began his career as a college intern at Admatazz and, after graduation, launched ScaleSale with Admatazz as its sole investor.
In less than two years, ScaleSale has expanded into a 10+ member team, managing over 30 clients with a strong focus on ROI, execution, and performance-driven strategies.
While ScaleSale will continue to operate independently, the partnership marks a strategic step for Admatazz in strengthening its performance marketing vertical. Rather than hiring senior leadership externally, the agency is building a network of specialised agencies, with ScaleSale being the first in that network.
“This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s media expertise, we can now deliver full-funnel digital solutions from strategy to measurable outcomes,” said Yash Chandiramani, Founder & Chief Strategist, Admatazz.
Aryan Mirchandani, Founder of ScaleSale, added:
“ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that shares our evidence-based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that exceed expectations.”
The partnership underscores Admatazz’s commitment to blending creativity with accountability, leveraging data-driven insights to deliver impactful campaigns in the competitive digital marketing landscape.
