Mumbai, India | July 31, 2025 — Komerz India, the Indian subsidiary of UK-based Komerz Global, has announced the appointment of Amarendra Singh as its Chief Marketing Officer (CMO). This strategic leadership move comes at a defining moment as the company accelerates its growth in India’s rapidly expanding digital commerce ecosystem.
Komerz Global is an exclusive global distributor focused on omni-channel commerce solutions that combine storytelling, performance marketing, and scalable technology. With India emerging as a strategic growth hub, the company is building a creator-led commerce engine that supports both enterprise brands and emerging startups through full-funnel, insight-driven campaigns.
Strategic Expansion in the Indian D2C and Creator Economy
Having entered the Indian market earlier this year, Komerz aims to leverage the country’s booming D2C sector, thriving creator economy, and increasingly digitized SME landscape. Amarendra Singh’s appointment signals the company’s commitment to long-term brand-building, market impact, and growth enablement.
“Scaling Komerz in India will take both precision and poetry,” said Amarendra Singh, CMO, Komerz India. “On one hand, we’ll engineer demand through smart, sharp storytelling; on the other, we’ll build trust with transparency and outcomes that speak louder than campaigns.”
Amarendra Singh: A Proven Leader in Marketing and Storytelling
With over 20 years of experience in marketing communication, Amarendra brings a dynamic blend of creative leadership and business impact. He has collaborated with over 50 brands across sectors such as technology, FMCG, BFSI, automotive, healthcare, and fashion. His prior leadership roles at agencies like FCB ULKA, Grey Worldwide, and Creativeland Asia, and his entrepreneurial stint with creative agency Infamous People, have cemented his reputation as a strategic brand architect.
His career highlights include:
-
Helping Dell reclaim its #1 position in India
-
Guiding Wockhardt’s rebranding to Fortis without loss of customer trust
-
Leading major pitch wins for brands like Uniqlo, Discovery, Shoppers Stop, and more
Role and Vision as CMO
As Chief Marketing Officer at Komerz India, Amarendra will be responsible for:
-
Developing and executing brand strategy and narrative architecture
-
Driving proof-first marketing and outcome-based storytelling
-
Spearheading the company’s go-to-market initiatives
“Komerz felt like both a culmination and a clean slate — a rare opportunity to shape something new and necessary. My focus is to create momentum with meaning. Every story we tell must drive value — for brands, creators, and the communities they serve,” Amarendra added.
Flipping the Funnel: Komerz’s Disruptive Approach
Komerz India is redefining digital commerce with a bottom-up strategy that begins not with ads, but with partnerships and aligned incentives. Unlike traditional platforms that prioritize top-of-funnel performance, Komerz offers a creator-powered, full-funnel model that integrates brand discovery, conversion, and community-building.
Over the next 6–12 months, the company will transition from stealth mode to active storytelling through:
-
High-impact brand case studies
-
Collaborations with Indian creators and communities
-
Strategic partnerships with D2C and enterprise brands
