New Delhi: Trusted hair care brand Vasmol, under the umbrella of Hygienic Research Institute Pvt. Ltd. (HRIPL), has launched its latest innovation — the Vasmol Henna Crème Hair Colour and Shampoo Hair Colour. This new product range combines the age-old goodness of henna with a modern, ammonia-free crème formula, offering users both convenience and nourishment.
Marking a significant brand milestone, acclaimed actress Vidya Balan has been announced as the face of the campaign. Known for her elegance, authenticity, and deep connection with Indian culture, Vidya Balan perfectly embodies the values Vasmol aims to represent — tradition with a modern twist.
Henna Reimagined for the Modern Woman
With increasing consumer demand for gentle, easy-to-use hair colour solutions, Vasmol Henna Crème offers a unique blend of natural henna benefits and no-ammonia technology. Designed for vibrant colour, safe grey coverage, and deep conditioning, the new formulation caters to today’s discerning consumer who seeks beauty without compromising on hair health.
Dheeraj Arora, MD & CEO of HRIPL, commented on the launch, saying:
“For over 60 years, Vasmol has been a cherished part of Indian households. The introduction of Vasmol Henna Crème Hair Colour is a continuation of that legacy — where tradition meets innovation. Vidya Balan, with her modern outlook and deep-rooted values, is the ideal ambassador to carry forward this message.”
Priyanka Puri, Senior VP – Marketing at HRIPL, added:
“This launch is more than a product; it’s a promise of safe, ammonia-free grey coverage enriched with the timeless power of henna. Vidya Balan represents the self-assured, contemporary Indian woman who embraces her roots while moving confidently forward. With her as our ambassador, we aim to deepen consumer trust and reinforce our brand’s intergenerational legacy.”
Vidya Balan on the Collaboration
Expressing her enthusiasm, Vidya Balan shared:
“Henna has always been close to our cultural identity. Vasmol’s new Henna Crème Hair Colour brings that nostalgia into the present with a safe, effective formula. It allows women to care for their hair while celebrating their individuality. I’m thrilled to be associated with a brand that stands for authenticity and natural beauty.”
Vasmol Henna Crème Hair Colour is now available across major retail stores in affordable pack sizes starting from 25 ml, making it accessible for a wide range of consumers. The product line aims to offer safe, vibrant colouring solutions rooted in heritage but tailored for modern lifestyles.
