New Delhi, India — Nippon Paint, the Asia-Pacific region’s leading paint brand by revenue, has officially launched its innovative n-SHIELD Paint Protection Film (PPF) in the Indian market. With this strategic move, the company is expanding its footprint into the automotive surface protection segment, aiming to streamline and professionalize the currently fragmented PPF industry in India.
The newly introduced n-SHIELD brand offers a comprehensive suite of paint protection films and detailing solutions tailored for both Indian and global markets. The product line represents the culmination of four years of dedicated research and development, integrating Nippon Paint’s decades-long expertise in surface coatings to create technologically advanced protective films.
Sharad Malhotra, Director at Nippon Paint India, stated,
“As we step into the film segment, we are combining our extensive paint technology know-how to deliver industry-leading protection films. Our offerings span across various price segments—not just premium—and we are committed to manufacturing these products in India to support the Make in India initiative.”
Strategic Brand Association with India Champions
Adding to the excitement, Nippon Paint announced a brand partnership with the India Champions cricket team, captained by legendary cricketer Yuvraj Singh. The association reinforces the shared values of durability, protection, and performance.
Yuvraj Singh commented,
“We’re thrilled to partner with Nippon Paint for the launch of n-SHIELD. Our team will give it their all to win the championship again—just as n-SHIELD promises long-lasting protection on every drive.”
Sumant Bahl, Co-Owner of India Champions, added,
“Our team represents resilience and high-performance—values that align with what n-SHIELD stands for. This collaboration is more than branding; it reflects a joint commitment to excellence and durability.”
“Forever Young” – The Brand Philosophy
With a focus on long-term protection and timeless performance, n-SHIELD’s brand theme, “Forever Young,” draws parallels between cricketing legends and the enduring shield that the product offers vehicles. According to Rakesh Handoo, Director – Marketing & Surface Care at Nippon Paint India,
“In cricket, the helmet is a vital piece of protection. Placing the n-SHIELD logo on it is symbolic of what we offer—reliable, long-lasting defense for what matters most.”
Comprehensive Product Range & Expansion Plans
The n-SHIELD product range includes:
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Gloss, matte, and colored PPFs
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Ceramic coatings
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Detailing products
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UV-resistant and chip-resistant films
To ensure precision and quality, the brand offers advanced cutting software, global e-warranty services, and high-tech application tools. Following its successful debut in Thailand, India is now the second market to host the n-SHIELD brand. Nippon Paint is also launching OEM-endorsed headlamp films and is actively seeking partnerships with automotive dealers, detailing studios, and franchise-owned n-SHIELD studios to strengthen distribution and customer engagement.
