Criteo, the global technology company connecting commerce ecosystems, has appointed Wilfried Schobeiri as Senior Vice President and Head of Product, Performance Media. Schobeiri will report directly to Chief Product Officer Todd Parsons and is tasked with transforming Criteo’s performance media offerings into a full-funnel, cross-channel, self-service platform for global marketers.
This strategic appointment aligns with Criteo’s broader ambition to lead the next wave of AI-powered, agentic commerce solutions.
Wilfried Schobeiri to Drive AI-First Performance Media Evolution
Bringing over 20 years of experience in global product development, adtech innovation, and programmatic advertising, Schobeiri is a seasoned technology leader with a proven track record of building scalable, data-driven platforms. His appointment reinforces Criteo’s AI-first product strategy focused on enabling marketers to reach consumers across the entire shopper journey—with improved autonomy, flexibility, and performance.
“Criteo has long been a leader in performance marketing. We’re now channeling that strength into broader commerce enablement,” said Todd Parsons, Chief Product Officer, Criteo.
“Wilfried brings the product vision and technical expertise to fast-track our AI-driven commerce solutions.”
Strengthening the Agentic Commerce Vision: Key Leadership Hires
Criteo’s latest executive moves underscore its commitment to building an AI-assisted platform for agentic commerce. Alongside Schobeiri’s appointment, Sandeep Hejmadi has joined as Senior Product Director, Data Marketplace, reporting to Arnaud Chataignier, VP of Platform Services.
Hejmadi brings deep expertise in data infrastructure and identity solutions, gained over 15+ years at companies like Snowflake, Amazon, Walmart, and Yahoo. His focus will be on expanding data-secure, privacy-first advertising capabilities, a critical foundation for AI innovation.
“Sandeep’s experience is pivotal in strengthening our platform’s AI foundation and building next-gen data solutions for commerce media,” noted Chataignier.
Wilfried Schobeiri’s Industry Legacy: From MediaMath to Criteo
Prior to joining Criteo, Schobeiri held senior executive positions including:
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Chief Technology Officer at Ogury and Banyan
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Chief Product Officer at Revantage
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CTO & CPO at MediaMath, where he shaped global tech strategy
Schobeiri is also a recognized industry contributor:
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Former board member of IAB Tech Lab
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Key architect behind IAB Europe’s Transparency & Consent Framework
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Ongoing advisor to several leading adtech and data companies
“Criteo’s unmatched commerce dataset, global scale, and AI vision make this a powerful moment to innovate,” said Schobeiri.
“I’m excited to unlock more value for our clients by enhancing performance media through cutting-edge technology.”
A New Era for Criteo: Self-Service, AI-Powered, and Marketer-Centric
The appointments mark a pivotal shift in Criteo’s evolution—from a leader in performance marketing to a holistic commerce media platform. With advanced AI models, proprietary shopper data, and a focus on self-service and personalization, Criteo aims to deliver precision advertising across every stage of the consumer journey.
This transformation positions Criteo as a key enabler for marketers navigating the privacy-first, omnichannel commerce landscape.
