New Delhi, July 2025 — SW Network, the independent integrated agency recognized for its culturally resonant brand storytelling, has secured the creative mandate for Anytime Fitness India, the country’s premier fitness chain and part of the world’s largest gym franchise.
This strategic collaboration marks a significant milestone in Anytime Fitness India’s brand evolution, as SW Network takes charge of creative and digital communication across platforms. The agency is set to usher in a bold phase of content innovation and community-led storytelling, redefining how fitness is communicated and experienced in the Indian market.
With over 5,500 clubs operating across 45+ countries, Anytime Fitness has built a powerful global presence rooted in accessibility, personalization, and 24/7 availability. In India, the brand is rapidly expanding its footprint, aligning with a generation that values flexibility, wellness, and inclusivity. Through this partnership, the focus will be on building a digital-first narrative that mirrors the aspirations of today’s fitness-conscious Indian audience.
The scope of work includes a revamped content ecosystem, high-impact influencer-led campaigns, quirky fitness truths, and brand films celebrating consistency over perfection. The aim is to infuse the brand with a fresh, contemporary voice that resonates with real people and real fitness goals.
“We believe fitness is personal and the way we tell our story should be too. In SW Network, we found a creative partner that truly understands today’s consumer and the nuances of the fitness journey. Their strategic clarity and cultural fluency make them the right fit as we solidify our positioning in India,” said Vikas Jain, Managing Director, Anytime Fitness India.
“Fitness is no longer just a trend, it’s a lifestyle. With Anytime Fitness, we see an opportunity to build an always-on brand that speaks to real people with real goals. Much like brand building, fitness is about consistency. From moment based marketing to focused campaigns, we’re here to keep the narrative strong, steady, and unmistakably Anytime,” added Raghav Bagai, Co-Founder, SW Network.
This win reinforces SW Network’s positioning as a go-to agency for global lifestyle and wellness brands. Known for its insight-led, culture-forward creative approach, SW Network continues to expand its influence in India’s dynamic fitness and wellness ecosystem.
