Bangalore, India – Social Panga, one of India’s fastest-growing integrated creative and digital marketing agencies, has announced the appointment of Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. The move reinforces the agency’s ambition to scale its creative capabilities and strengthen its leadership bench across key markets, including Bangalore, Mumbai, Delhi, and Dubai.
In his new role, Sahil joins the core leadership team and will work closely with Co-Founders Gaurav Arora and Himanshu Arora to expand Social Panga’s creative footprint and deepen strategic impact. His primary mandate includes scaling creative output, sharpening brand-building strategies, and accelerating growth in competitive sectors.
Seasoned Creative Leader with Proven Track Record
With over 15 years of experience in creative leadership, Sahil has delivered high-impact campaigns across BFSI, FMCG, automotive, and e-commerce sectors. His impressive portfolio includes work for Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, Pepsodent, My11Circle, Godrej, CNN, Radio Mirchi, and Warner Bros, among others.
Before joining Social Panga, Sahil served as Global Creative Head at Pepper Content, where he led the launch of Pepper Creative, the platform’s full-service creative outfit. Previously, he spent 14 years at Dentsu Creative, where he played strategic roles in creative leadership, business growth, and digital transformation.
Sahil is also recognized for his contributions as a jury member at prestigious advertising forums, and is known for fostering a curiosity-led creative culture and mentoring emerging talent.
Leadership Statements
Himanshu Arora, Co-Founder of Social Panga, said: “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We’re excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-Founder of Social Panga, added: “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga, shared: “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
With this strategic appointment, Social Panga aims to push creative boundaries, deliver outcome-driven campaigns, and strengthen its position as a leading full-service digital marketing agency in India and beyond.
