The Astor Goa—an all-suite, design-forward boutique hotel nestled in the heart of Candolim—has appointed the multi-faceted, homegrown communications and PR agency, The Other Circle (TOC) as its official PR and communications partner. This collaboration brings together two brands shaped by purpose, rooted in storytelling, and united by a shared belief: that the best experiences are the ones that speak softly, but stay with you.
Launched in late 2023, The Astor Goa is not your typical new luxury address. With 65 expansive suites—Goa’s largest suite inventory—the property reimagines modern travel through the lens of quiet luxury. Here, indulgence is subtle and intentional: relish breakfast till noon, minibars come complimentary, and the third guest stays free in Astor Suites and above. Guests can explore coastal trails, learn Goan recipes, or hop onto a beach buggy to meet the waves. It’s a hotel that invites you to slow down—and stay a little longer.
The partnership marks a return to TOC’s roots in hospitality. Known for building standout narratives across education, entertainment, lifestyle, fintech, and culture, the agency first made its mark crafting evocative stories for hotels, restaurants and travel destinations. This mandate with The Astor signals a full-circle moment—where experience meets evolution.
“Hospitality has always been our first love,” says Aakanksha Gupta, Founder & CEO of The Other Circle. “The Astor Goa isn’t about being loud—it’s about being thoughtful. That kind of honesty is rare, and it’s exactly what drew us in. It reflects everything we believe in—design with depth, luxury with soul, and storytelling with sincerity. It’s not just a hotel; it’s a state of mind. We’re excited to help it find the audience it truly deserves.”
For Vikram Puri, Managing Director at The Astor Goa, the partnership felt instinctive. He says, “We built The Astor Goa on a simple idea: that real luxury today is space and time – and the freedom to use it the way you choose. Everything we’ve designed is to help our guests slow down, truly and fully unwind and savour thoughtful hospitality. TOC got that instantly. We are confident that their approach to storytelling coupled with insight-driven communication will help us grow our presence and bring The Astor’s narrative to life in a way that’s meaningful.”
As part of the mandate, TOC will craft and execute a layered PR and communications strategy for The Astor Goa—bringing together earned media, editorial storytelling, influencer engagement, digital conversations, and industry thought leadership. Backed by over a decade of experience in shaping hospitality and lifestyle narratives, TOC will focus on building a story that captures The Astor’s deeply personal approach to luxury—while amplifying its presence across key audiences, platforms, and industry conversations.
Because when hospitality feels this intentional, it’s not just about where you stay—it’s about how the place stays with you. And for those telling the stories of tomorrow, The Astor Goa is a space worth watching.
