Theblurr, an AI-native full-service marketing and media agency, has announced the appointment of renowned creative leader Sainath Saraban as Co-founder and Chief Creative Officer (CCO). This strategic move underscores the agency’s commitment to redefining creativity through a blend of technology, insight, and culturally resonant storytelling.
With a career spanning over two decades, Sainath—widely known as Sai—brings a global perspective and a proven track record of creative leadership across multiple continents, including India, the USA, LATAM, Southeast Asia, Europe, and Africa. In his new role, Sai will lead Theblurr’s creative vision across markets, enabling brands to stand out with work rooted in insight, craft, and outcome-driven innovation.
A Legacy of Brand-Building and Global Creativity
Sai’s portfolio includes award-winning campaigns for some of the world’s top consumer brands such as Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard. He is especially known for crafting the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up, a campaign that resonated deeply with Indian audiences.
His creative journey includes leadership roles at JWT, McCann, and as National Creative Director at Leo Burnett India. Later, Sai expanded his vision internationally by founding Simple Creative Inc. and Studio Simple in the United States. His role as Global Creative Director for Hewlett-Packard further demonstrated his ability to develop campaigns that are globally scalable yet locally relevant.
Creative Meets AI: A New Chapter at Theblurr
“Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Shamsuddin Jasani, Co-founder & CEO of Theblurr. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Theblurr, known for its AI-first approach to marketing, media, and creative delivery, is building a next-gen agency model that merges data, technology, creativity, and media into a single unified solution for clients seeking agility and relevance in the digital-first world.
Sai’s Vision for Theblurr
“Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful,” said Sainath Saraban, newly appointed Co-founder & CCO.
Sai’s appointment marks a major milestone in Theblurr’s mission to deliver brilliant creative outputs and smarter business outcomes by reimagining how agencies collaborate, ideate, and execute in a world increasingly powered by AI and real-time consumer insights.
