In a strategic move that highlights the growing convergence of luxury fashion and digital storytelling, Teamology Softech and Media Services, one of India’s fastest-growing digital PR consultancies, has secured the PR and media communications mandate for Rawbare, an emerging leader in the premium eyewear segment.
Founded with a vision to blend luxury, design, and functionality, Rawbare has swiftly gained recognition among fashion-forward consumers for its bold aesthetics, quality craftsmanship, and trendsetting eyewear collections. The brand is rapidly expanding its presence across metros and tier-II cities through both online platforms and offline retail touchpoints.
With this newly awarded mandate, Teamology will spearhead digital PR campaigns, media relations, and influencer collaborations for Rawbare. The consultancy’s goal is to strengthen Rawbare’s brand narrative, enhance its market visibility, and foster deeper connections with its target audience.
Strategic Partnership for Growth and Global Reach
Speaking on the collaboration, Affan Ahmad, Co-Founder and CEO of Rawbare, stated:
“Teamology offers the perfect blend of PR strategy and creativity. We’ve admired their impactful work with other fast-growing brands, and we’re confident that this partnership will help Rawbare scale new heights — both in India and global markets.”
Harpreet Singh, Co-Founder of Rawbare, emphasized the brand’s intent to amplify its identity:
“Partnering with Teamology is a significant step toward enhancing our brand’s resonance. Their deep understanding of communication trends and their out-of-the-box thinking align with Rawbare’s vision of disrupting the eyewear space.”
Adding to the sentiment, Shahid Javed, another Co-Founder at Rawbare, remarked:
“Our brand is not just about eyewear; it’s about building a cultural connection. Teamology’s innovative storytelling approach makes them the ideal partner to help us nurture that emotional bond with our audience.”
Teamology’s Expanding Portfolio in Lifestyle and Fashion PR
Md Badshah Ansari, Director at Teamology, shared his enthusiasm for the collaboration:
“We’re thrilled to work with a dynamic brand like Rawbare, which resonates with today’s design-savvy consumers. Our focus will be on creating sharp, consistent messaging and impactful media campaigns that drive engagement and brand affinity across digital platforms.”
This partnership adds yet another prestigious brand to Teamology’s growing portfolio, which includes sectors like fashion, fintech, FMCG, lifestyle, and digital commerce. The consultancy is known for its expertise in crafting brand-building campaigns that translate to measurable growth and brand loyalty.
