Madison Media Omega, a unit of Madison World, has secured the media mandate for Farmley in Tamil Nadu. Under this new partnership, Madison Media Omega will oversee Farmley’s traditional media strategy, including Print, Radio, Cinema, Television, and Outdoor advertising, marking a key milestone as Farmley ramps up its presence in the South Indian market.
Farmley’s Vision for Healthy Snacking in Tamil Nadu
Founded in 2017, Farmley is a leading wellness snack brand known for redefining premium dry fruits, nuts, seeds, and makhanas into innovative, flavourful, and healthy snacks. With this collaboration, Farmley aims to capture the hearts of Tamil Nadu’s consumers by offering vibrant and guilt-free snacking options tailored to regional tastes.
The partnership with Madison Media Omega is set to play a pivotal role in boosting Farmley’s visibility in Tamil Nadu and beyond. By leveraging Madison’s in-depth media expertise and strong understanding of regional markets, the brand plans to create powerful consumer connections and accelerate growth across the South.
Leaders Speak on the Strategic Collaboration
Dinesh Rathod, Madison Media Omega, expressed enthusiasm about the partnership:
“We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”
Aman Gupta, Head of Marketing, Farmley, highlighted the importance of the alliance:
“We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”
Madison Media’s Legacy of Excellence
Madison Media, India’s largest homegrown communication agency, continues to earn industry recognition for its innovation and results. Recently, the agency was ranked the World’s 4th Largest Independent Media Agency by RECMA. Madison Media has also won several prestigious awards, including:
Media Agency of the Year at the e4m Prime Time Awards 2025 – for the 6th time.
Outdoor Media Agency of the Year at the e4m NEON OOH Awards 2025 – for the 3rd time.
Independent Agency of the Year 2024 at the e4m Media Ace Awards.
Over 300 awards in the past two years, underscoring its consistent leadership in India’s advertising landscape.
With this mandate, Madison Media Omega and Farmley are poised to redefine the healthy snacking narrative in Tamil Nadu, setting new benchmarks for consumer engagement and regional growth.
