Bata India has rolled out a fresh campaign for its fast-growing brand Floatz, starring digital sensation and actor Prajakta Koli. Known for her relatable and engaging presence, Prajakta takes on the role of a quirky news reporter in a fun, slice-of-life video, delivering one clear message: ‘Floatz is your go-to, come rain or shine!’
The campaign showcases the newest Floatz Clogs, designed as the ultimate monsoon footwear. Lightweight, waterproof, and anti-skid, the clogs feature innovative technology such as FloFoam cushioning, Dual Density soles, and built-in arch support. Available in stylish pastels and starting at just Rs 1,199, Floatz clogs are created to offer both comfort and fashion, whether you’re running errands, navigating puddles, or checking in for a flight.
Deepika Deepti, Head of Marketing, Bata India, shared, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli expressed her excitement, saying, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata — a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
Floatz is now available across 1,900+ Bata stores and online at its website, offering easy access to a monsoon-ready collection that blends performance with on-trend appeal.
