Enterr10 Television Network’s flagship channel, Dangal, has announced the appointment of Nivedita Basu as Vice President – Fiction (Hindi, Oriya, Bangla), marking her return to the General Entertainment Channel (GEC) segment. She joins Dangal from her role as Senior Vice President (Content) at Atrangii, Ullu, and Hari Om App. Known for her impactful contributions to television and OTT platforms, Basu’s addition is expected to infuse fresh creativity and strategic innovation, further solidifying Dangal’s leadership in the media and entertainment industry.
A Proven Track Record in Content Creation
Basu is renowned for her pivotal role at Balaji Telefilms, where she led the production of iconic television shows such as Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay. With a portfolio spanning over 100 successful TV shows, her expertise in content creation, production management, and audience engagement is set to drive Dangal’s fiction programming across both national and regional markets.
Exciting New Chapter at Dangal
Sharing her excitement about the new role, Basu stated, “Joining Dangal is an exciting new chapter in my career. With its strong reputation and commitment to creating impactful content, I look forward to contributing to its continued success. Meeting Mr. Manish Singal, whose visionary leadership has made Dangal the number one Hindi GEC channel, has further fueled my excitement. I am thrilled to collaborate with him and the talented team at Dangal, and I am eager to explore opportunities to expand the channel’s portfolio with innovative and engaging projects.”
Transforming Brands and Driving Success
Basu has a proven track record of transforming brands. During her tenure at Atrangii and Ullu, she played a key role in making these platforms profitable and enhancing their brand value. Additionally, she launched India’s first devotional channel, Hari Om, marking a significant milestone in her illustrious career.
In her new position at Dangal, she will oversee ongoing fiction projects, explore growth opportunities, and contribute to shaping the channel’s strategic direction, ensuring that Dangal continues to deliver compelling and innovative content.
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