Ramraj Cotton, a leading name in traditional and ethnic wear, has officially appointed Bollywood actor Abhishek Bachchan as its new brand ambassador. Known for his distinctive personality and widespread appeal, Bachchan will feature in upcoming television commercials, posters, and an extensive marketing campaign designed to expand Ramraj Cotton’s brand presence across India.
This strategic collaboration aligns with Ramraj Cotton’s mission to strengthen its swadeshi roots and reinforce its leadership in the traditional wear segment. Bachchan’s strong public image and universal recognition make him the ideal face for Ramraj Cotton’s diverse collection, which includes dhoti, shirts, and kurtas.
The partnership aims to celebrate India’s rich cultural heritage while emphasizing Ramraj Cotton’s commitment to offering high-quality, authentic traditional attire. A comprehensive 360-degree campaign featuring Abhishek Bachchan will be launched soon, highlighting the brand’s legacy of quality craftsmanship and cultural pride.
K.R. Nagarajan, Founder and Chairman of Ramraj Cotton, expressed his excitement about the partnership, stating, “We are delighted to welcome Abhishek Bachchan to the Ramraj family. His reputation for authenticity and his connection with audiences across the nation make him an outstanding choice for our brand. Ramraj Cotton has always been about celebrating India’s rich heritage and weaving cultural pride into every thread. By joining hands with Abhishek, we aim to bring this essence of Indian heritage closer to the hearts of audiences. Through our products, we want people to rediscover the elegance of dhotis, shirts, and kurtas, bringing back the pride in wearing garments that are as authentic as they are stylish.”
Abhishek Bachchan, the actor, shared his excitement about the collaboration, saying, “It’s a privilege to join hands with a brand like Ramraj Cotton that holds such a strong legacy in Indian wear. I am thrilled to represent a brand that values tradition and quality so deeply, and I look forward to bringing its ethos to audiences. Together, we look forward to a future where the charm of Indian tradition becomes a part of everyday wear for modern India, bridging past and present in a way that resonates with today’s audience.”
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