Fossil, the renowned global brand celebrated for its stylish watches and accessories, has officially partnered with international superstar Nick Jonas as the brand’s global watch ambassador for 2025-2026. This exciting collaboration will see Jonas lead a dynamic global campaign set to launch in the second half of 2025, blending Fossil’s timeless design with the cultural influence of music to connect with its diverse and passionate global audience.
As a celebrated singer, actor, and philanthropist, Nick Jonas perfectly embodies Fossil’s core values of timelessness, innovation, and energy. His vibrant persona aligns seamlessly with Fossil’s commitment to delivering premium, stylish products that resonate with customers around the world.
The upcoming campaign will focus on celebrating Fossil’s design and innovation while harnessing the universal power of music to create a deep emotional connection with consumers. By tapping into the cultural influence of music, Fossil aims to unite fans from all walks of life, enhancing the brand’s engagement with existing customers and attracting a new, younger demographic.
In partnering with Nick Jonas, Fossil reinforces its ongoing commitment to staying at the forefront of fashion and culture, making a bold statement with an ambassador who is as influential in the entertainment world as Fossil is in the accessories industry. This collaboration is expected to elevate Fossil’s presence in the global market and redefine how luxury watches and accessories are perceived by music-loving consumers everywhere.
Nick Jonas said, “I’ve been a longtime admirer of watches, and Fossil was my very first as I was growing up, so this partnership is truly a full circle moment for me. I’m excited to work with the incredible Fossil team and bring my creative input to their process to design something special for watch lovers everywhere.”
Franco Fogliato, CEO of Fossil Group, expressed his excitement about the partnership, saying, “As we continue to redefine Fossil on a global scale, we’re looking for talent that resonates with and embodies the values of our consumers worldwide. Nick Jonas is a force in music and fashion, and has been an authentic fan of the brand for decades. We are confident that this partnership will be a powerful one, reinforcing our position as a pioneer in the accessories world. We’re honored to welcome Nick into the Fossil family.”
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