Viva, a prominent manufacturer and supplier of aluminium composite panels (ACP) in Asia, has appointed Bollywood icon Anil Kapoor as its inaugural brand ambassador. This partnership is a landmark moment for the ACP industry, with Viva becoming the first brand to collaborate with a celebrity of Kapoor’s stature.
Viva ACP, with over two decades of industry experience, has set the standard for high-quality, stylish, and durable cladding solutions. Known for its innovative technology and vast product range of over 500 shades, Viva has pioneered industry-first features like 4-color coating. The company’s products are widely used across sectors such as architecture, transportation, and retail.
Speaking about the collaboration, Prakash Jain, CMD at Viva ACP, said, “We are thrilled to welcome Anil Kapoor to the Viva family. His unparalleled success, both in India and internationally, mirrors our commitment to excellence and our vision to take Indian innovation to the global stage. Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva’s reach, empowering architects and designers to create extraordinary spaces.”
Anil Kapoor shared his enthusiasm for the partnership, stating, “Partnering with Viva ACP is a unique opportunity for me to associate with a brand that exemplifies innovation and durability. I’m impressed with their forward-thinking approach towards cladding and their ability to redefine spaces with cutting-edge designs. Viva ACP’s products represent a perfect balance of aesthetics and functionality, and I’m excited to be part of a brand that’s making a significant impact in both the national and international markets.”
This collaboration is expected to boost awareness and interest in ACP, solidifying Viva ACP’s leadership in the industry while promoting sustainable construction practices.
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