Myntra, has announced the iconic Shah Rukh Khan as its brand ambassador. The Baadshah of Bollywood will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign that shines a spotlight on Myntra as the go-to platform for Trends from the world of fashion, urging users to discover new trends and stay updated in the constantly evolving world of fashion. The association with the multi-faceted actor who’s impeccable fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans while further solidifying Myntra’s position as the trend-first destination for fashion in the country.
Beyond his prowess as a box office star, SRK is a true fashion trendsetter, resonating with wider generations, as he continually sets new standards in style. SRK’s leather jacket, jeans, and guitar became a symbol of appearing cool. His casual, sporty look with colorful sweaters and headbands became a massive trend, especially among college-goers. His sleek, sharp look as the most wanted person in some of the popular films set a high bar for sophisticated, suave fashion in Bollywood. His iconic looks have not only influenced fashion trends over the years but also showcased SRK’s versatility and sense of style, making him an authentic fashion icon in the industry. As Myntra continues to solidify its position as the go to destination for the latest trends in the country, the association with Shah Rukh Khan as the brand ambassador aligns perfectly with the brand’s strategic goals.
Speaking on the association with Shah Rukh Khan as a Brand Ambassador, Vijay Sharma – Senior Director, Marketing, Myntra, said, “We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!”
Speaking on the association, Shah Rukh Khan, said, “For me, fashion is all about expressing my individuality. Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!”
