AndAnd Brand Partners, has named a significant expansion of its senior leadership team today. This strategic move aims to fortify the agency’s capabilities and usher in a new era of growth and creativity in response to the evolving market landscape.
The agency, known for its adaptability to the changing dynamics of the advertising world, has bolstered its leadership ranks with the addition of esteemed Creative Director, Abhi Sengupta. With over 15 years of profound experience, Mr. Sengupta, previously associated with BBH, brings a wealth of knowledge in understanding consumer behavior and managing high-profile accounts such as Pepsi, Pizza Hut, Max Life Insurance, Dettol, MMT, Fanta, Greenply, and more. His expertise is poised to drive AndAnd’s creative vision to new heights.
He joins forces with Shyamakanta Pradhan and Nandini Pathania, both of whom have exhibited exceptional talent and dedication to the agency’s creative pursuits. Mr. Pradhan, a seasoned professional at AndAnd, boasts an impressive track record with brands like Gionee and Future Group. Meanwhile, Ms. Pathania, who joined the team in 2021, has enriched her portfolio through significant stints at Mullen Lowe and Dentsu, collaborating with key clients such as Honda and Canon.
In the realm of Client Relationships, AndAnd continues to rely on the robust partnership of Pinaki Sarkar and Diganta Sinha. With Mr. Sarkar’s extensive background spanning over 17 years across various industries and Mr. Sinha’s dynamic presence within the agency, they form a formidable team driving the agency’s business strategy and client relations.
“We are extremely excited to welcome Mr. Abhi Sengupta as the Creative Director at AndAnd. The new world needs new ideas and the evolving landscape of advertising and marketing favours innovative minds. With our senior leadership in place, we are hopeful of delivering strategic solutions to the complex brand problems” said Rajesh Minocha, Partner, AndAnd Brand Partners. “This strategic move is set to not only enhance our service offerings but also solidify our position as a leader in the creative industry.”
AndAnd remains committed to its roots in classical creativity while embracing the digital evolution that characterizes today’s advertising landscape. The agency is poised for its next phase of growth, focusing on delivering cutting-edge solutions that meet the complex demands of its clients and the market at large.
