Filter Coffee Co. secures the PR and influencer marketing contract for Skinvest, triumphing in a rigorous multi-agency selection process.
Skinvest, renowned for its blend of traditional Indian skincare practices and contemporary innovations tailored for Indian skin, entrusts Filter Coffee Co. with the task of crafting purpose-driven narratives. The aim is to position Skinvest as a leader in the Indian skincare domain. Leveraging its extensive expertise, Filter Coffee Co. will develop tailored influencer strategies and cultivate meaningful connections with consumers across diverse demographics. Moreover, the agency will orchestrate strategic media outreach initiatives, spotlighting the brand and its founder, Divya Malpani, in prominent publications to enhance brand visibility and resonance.
Anuja Deora Sanctis, Founder and CEO of Filter Coffee Co., expressed excitement about the partnership: “We are delighted to partner with Skinvest, a brand whose philosophy of blending scientific excellence with cultural wisdom truly resonates with us. We aim to amplify their unique voice and highlight the brand’s holistic skincare approach tailored for Indian skin.”
Divya Malpani, founder of Skinvest Skincare says; “We’re thrilled to be partnering with Filter Coffee Co. on this exciting journey. Their innovative approach to PR and influencer marketing aligns perfectly with Skinvest’s mission to connect with our audience on a deeper level. We’re confident that Filter Coffee Co.’s expertise will help us establish Skinvest as a leading brand in the Indian skincare market, offering innovative and effective solutions for our beautiful Indian skin.”
