Woloo, a revolutionary platform leveraging technology to address the pressing issue of washroom hygiene, proudly announces the appointment of Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team and Mumbai Indian IPL team, as its Brand Ambassador on International Women’s Day.
“This partnership aims to shed light on the significant challenges faced by women due to the inadequate access to clean and hygienic washroom facilities, which pose various health risks. It also seeks to advocate for hygiene standards and uphold the dignity of women throughout India. Harmanpreet Kaur’s dedication to empowering women perfectly aligns with Woloo’s mission, and together, they aspire to make a meaningful impact on International Women’s Day and beyond. Woloo and Harmanpreet Kaur aim to spotlight the obstacles women encounter regarding washroom hygiene and advocate for practical solutions,” the company stated in a release.
Manish Kelshikar, Founder of Woloo, expressed his delight at the collaboration, stating, “In a heartwarming development, Harmanpreet Kaur, an icon in Indian women’s cricket, has embraced the cause of women’s dignity by joining hands with Woloo in our mission to empower, inspire, and provide strength. This collaboration signifies the belief that every day should be a celebration of women’s rights. Harmanpreet’s partnership with Woloo, especially on International Women’s Day and her birthday, is a unique celebration on its own, a significant step towards reinforcing the belief that access to basic facilities – clean, safe, and hygienic washrooms – is a fundamental right for every woman.”
Kelshikar continued, “With Harman, an Arjuna Awardee, we believe the impact she creates is profound, standing as a role model for so many women. Her journey underscores grit, determination, and the relentless pursuit of excellence. It’s Woloo’s endeavor – Ab har din hoga #harwomanday.”
In support of this initiative, Harmanpreet Kaur expressed her enthusiasm, stating, “I am proud to partner with Woloo to advocate for better access to clean washroom facilities for women across India. It is not just a matter of convenience but also a fundamental aspect of women’s health and dignity that should not be compromised. Coming from the interiors of India, I can empathize with every woman’s pain and resonate with all the unpleasant experiences, having gone through the same. I am delighted to represent a crucial cause and a game-changer brand that is impacting lives. Together, we can drive positive change through strategic initiatives and awareness campaigns not only among women but also the entire ecosystem. Woloo’s journey has been a testament to the power of innovation and social entrepreneurship, helping create a lasting impact for millions of women across India, ensuring that no woman ever has to compromise on her dignity or health due to a lack of access to clean washrooms.”
