Ripal Chopda has been appointed as the Chief Marketing Officer (CMO) of The Sleep Company, signifying a strategic move by the brand to bolster its international presence, establish a strong omnichannel footprint, and achieve substantial offline growth in various Indian cities and towns.
With more than 13 years of valuable experience in the industry, Chopda will play a pivotal role in driving category expansion and identifying key marketing opportunities to fortify the brand’s image and reach.
As CMO, he will be responsible for spearheading business growth, leading strategic initiatives, and enhancing consumer engagement, all aimed at elevating the company’s marketing vision to new heights and maintaining its position as a market leader in the comfort tech industry.
A distinguished alumnus of the prestigious Symbiosis Centre for Management and Human Resource Development, Chopda has consistently demonstrated exceptional leadership skills and a knack for devising and executing successful marketing strategies. His impressive track record of delivering substantial results and driving business growth makes him the perfect fit for this crucial role.
Before joining The Sleep Company, Chopda held prominent positions in well-known companies such as Godrej Consumer Products Limited, Nestlé, Wipro, and Idea Cellular. In each of these roles, he showcased a profound understanding of consumer engagement, market penetration, digital marketing, and team leadership, earning him esteemed recognition within the industry. His vast experience and expertise make him a valuable asset to The Sleep Company’s continued success and expansion.
Commenting on his appointment, Chopda expressed his enthusiasm and said, “I am deeply honoured to be a part of The Sleep Company because it is a pioneering brand that is leading the way when it comes to disrupting the comfort tech industry in India. The brand’s cutting-edge innovations and unwavering commitment to customer-centricity truly distinguish it from the rest. I look forward to leveraging my experience and collaborating with the exceptionally talented team to fortify the brand’s already accelerated growth trajectory and deliver unparalleled value to our esteemed customers. Together, we aim to build a stronger brand connect and position The Sleep Company as one of the most successful D2C brands, with a robust omnichannel model, cementing its prominence in the industry.”
“We are thrilled to welcome Ripal Chopda as our Chief Marketing Officer,” exclaimed Priyanka Salot, co-founder of The Sleep Company. “His extensive experience and proven ability to drive business growth will play a pivotal role in propelling The Sleep Company’s marketing efforts to new heights. As we expand our presence across India and the globe, and, most importantly, grow our product range, we are confident that Ripal’s leadership and vision will undoubtedly play a vital role in shaping the brand’s future. Together, we aim to scale up our business and continue to deliver innovative sleep and sitting solutions to our valued customers.”
As the CMO, Ripal Chopda will be responsible for overseeing all marketing endeavors, strengthening the brand’s market presence, and implementing robust marketing strategies that resonate with the target audience.
