Home Credit India (HCIN), a local subsidiary of a leading global consumer finance provider, introduces its summer campaign with a special focus on home appliances, titled #LifeMeinNoSamjhauta. The digital campaign, part of the #ZindagiHit brand thought, highlights Home Credit as a trusted enabler that helps fulfill aspirations by offering easy financing options beyond mobile phones, extending to home appliances like air conditioners, coolers, televisions, refrigerators, and other essential items.
The #ZindagiHit brand thought embodies qualities such as optimism, progress, trustworthiness, transparency, and empowerment, positioning Home Credit as the preferred choice for consumer loans. With a customer base of over 1.6 crore and a strong network of over 50,000 retail partners across India, Home Credit has established itself as a reliable and valued financial partner.
Commenting on the summer campaign, Ashish Tiwari, chief marketing officer, Home Credit India, said, “With the revival in positive consumer sentiments and declining inflationary pressures, the new brand campaign talks about Home Credit’s expanded consumer financing categories beyond mobiles, covering relevant home appliances to fulfill consumer aspirations and help them move up in life with dignity & respect. Being the fifth campaign under #ZindagiHit brand thought, is a testament to our unwavering commitment to building a deep connect with valued customers and potential loan seekers.”
The narrative of the digital AV revolves around a family where the kids, reeling under scorching heat and profuse sweat, seek relief by going to a nearby bank ATM to enjoy cool air-conditioner breeze. However, the kids always get shunned away by the guard at the ATM. One day when the kids are getting scolded by the guard outside ATM kiosk, their father passing by with a friend, witnesses the scene and tries to stop the guard, but is left with a feeling of dejection and embarrassment. Seeing the helplessness of the father, the friend suggests him to buy any new AC by getting it conveniently financed from Home Credit and paythrough easy EMIs. Here in lies the value of Home Credit India, who financially enables borrowers through easy and hassle-free loans. With Home Credit, the father finds a new hope and confidence to be able to give a better life to his family. The video ends with the tagline ‘Life Mein No Samjhauta’ and a voiceover – “Inn garmiyon mein, chahe AC ho, ya cooler, fridge ya mobile, Karein apni aur apno ki #ZindagiHit with Home Credit.” (This summer, be it AC, cooler or fridge or mobile, make your ZindagiHit with Home Credit!).
