Aditi Patwardhan has been named Chief Strategy Officer of FCB Interface. Patwardhan’s responsibilities will include driving the strategic mandate for the agency’s next stage of expansion. She will work from the Mumbai office.
Patwardhan’s expertise as a brand and business builder is in connecting the dots between consumer, culture, and creativity. Her 25 years of marketing and advertising experience has given her this knowledge.
Patwardhan has worked at Lowe Lintas and Leo Burnett, among other agencies. She has worked with international companies such as Unilever, P&G, Whisper, Fair & Lovely, Pureit, Knorr, Kissan, and McDonald’s. DCW Home Products, International Bestfoods, Dabur India, and Mattel are among her marketing credits. She understands the complexities of business and the difficulties that come with it.
Speaking on the appointment, Robby Mathew, Vice Chairman and Chief Creative Office, FCB Interface, said, “With Aditi on board, I look forward to some scintillating work emanating from razor-sharp strategy.”
Adding, Joe Thaliath, Vice Chairman & CEO, FCB Interface, said, “Really excited to welcome Aditi onboard. Aditi is a strong believer and practitioner of media agnostic solutions to real problems. Her well rounded experience and expertise is indeed a perfect fit to lead the agency in its next phase of growth! We look forward to creating inspiring Never Finished brand building stories with Aditi at the helm.”
On joining the FCB family, Patwardhan said, “The agency’s strong strategy fundamentals and client partnerships made for a natural fit. But it’s the strong solutioning focus of the much-awarded ideas like the ‘Punishing Signal’ that excites me. Solutions. that are at the confluence of human truths, problem-solving & technology. I look forward to the mandate of taking the momentum to next level and sharpening the strategy offerings. We are in process of building a powerhouse planning team, which offers clients multidisciplinary competencies. Powered by the strong philosophy of Brand Bedrock and a suite of tools that have proven results within the network.”
