Millimetre named Zero Gravity Communications its Agency of Record
Millimetre, the flagship brand of Lamitude today announces Zero Gravity Communications (“ZGC”) as its creative, strategic and media planning agency of record. ZGC is an independent advertising agency based in Ahmedabad. The agency will handle brand strategy, creative execution, and digital media duties for Millimetre. “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said Punit Tambi, partner at Lamitude. Together ZGC and Lamitude will be launching a series of campaigns to strengthen the market presence of Millimetre brand in a hyper personalized way by leveraging a strategic mix of traditional and digital channels to maximize reach, engagement and impact across the value chain. The pursuit…