National Payments Corporation of India (NPCI) unveils ‘RuPay – Link it, Forget it’ campaign at Indian Premier League (IPL). Conceptualized by DDB Mudra Group, the campaign aims at increasing awareness about RuPay Credit cards which can be linked to a UPI ID, thus directly enabling safe, and secure payments. With the introduction of RuPay Credit Card…
National Payments Corporation of India has partnered with the Indian rap icon Badshah to curate a song to promote the UPI AUTOPAY feature. The rap anthem ‘Life Hai Wow’ is inspired by the company’s overarching mission of helping improve people’s lives with innovative payment solutions. The campaign is an extension of NPCI’s long-standing UPI Chalega…
National Payments Corporation of India (NPCI) has announced that UPI AUTOPAY is now live on SonyLIV. Millions of SonyLIV customers can now set standing instructions for their recurring subscription payments using UPI AUTOPAY and enjoy a hassle-free content viewing experience. Now the SonyLIV users can enjoy premium streaming without having to remember the subscription renewal…
RuPay, the flagship product of the National Payments Corporation of India (NPCI), has signed on as the Prime Volleyball League’s main sponsor. RuPay has signed a three-year championship sponsorship deal with India’s newest franchise-based sports league, which is expected to begin in early 2022. Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai…
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