ABP Network unveils ‘AIRA’, its first-ever Telugu AI Anchor
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ABP Network unveils ‘AIRA’, its first-ever Telugu AI Anchor

ABP Network, one of India’s leading news networks, is proud to announce the launch of ‘AIRA’, its first-ever AI Anchor in Telugu language, to mark the second anniversary of ABP Desam which is the Network’s fastest-growing Telugu news platform. ‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse…

ABP Live sees 269% increase in new users on Counting Day
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ABP Live sees 269% increase in new users on Counting Day

ABP Network’s digital platforms including ABP Live and the social media handles of ABP News and ABP Ganga showcases high viewer engagement on the recently concluded Election Counting Day in 5 state assembly elections. The interaction numbers have not just broken ABP Network’s past viewer engagement records, but have blown the competition away as it…

ABP Network launches Telugu Digital Platform ‘ABP Desam’
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ABP Network launches Telugu Digital Platform ‘ABP Desam’

ABP Network has announced its entry into the Andhra Pradesh and Telangana market with the launch of its brand new digital platform, ‘ABP Desam’. Bypursuing stories that matter to the people, ABP Desam will bring a whiff of fresh air to the Telugu digital news space with a unique perspective on regional content. Extending its…

Tata Tea Premium’s New Campaigns For Maharashtra And Mumbai Brews In The ‘local’ Flavor
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Tata Tea Premium’s New Campaigns For Maharashtra And Mumbai Brews In The ‘local’ Flavor

Tata Tea Premium has launched two fresh films in its series of hyper local campaigns in continuation of its strategy of celebrating India’s rich cultural diversity and invoking regional pride. The new hyper local commercials are rooted in region-specific insights that reflect not just the true spirit of a region, but also the unique traits…

ABP Network celebrated Doctors’ Day with special  programming initiatives
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ABP Network celebrated Doctors’ Day with special programming initiatives

On the occasion of Doctors’ Day, ABP Network saluted Indian medical professionals for their meaningful contributions towards the fight against Covid-19 through special programming initiatives on ABP News, ABP Majha, ABP Ananda, and ABP Ganga. ABP News hosted the third edition of India v/s Corona e-Conclave. With an aim to understand the impact of COVID-19…