National, 24th February 2026 : Faasos has launched a cricket-themed campaign during the ongoing T20 season in collaboration with Coca-Cola India, celebrating the emotional and high-energy way India watches the game. The initiative aims to transform everyday match viewing into a shared ritual across homes, friend groups and cities. At the heart of the campaign is…
NEW YORK, 24th Feb 2026: Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, today launches its 2026 Edges report. The annual report identifies global cultural shifts with the scale and longevity to help brands capture a greater share of the future. This year’s six new Edges point to culture’s search for ‘Proof of Human.’ After a year of AI slop…
Mumbai, India, February 24: HGS Interactive, a global digital marketing agency and part of leading intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured the social media mandate for Rallis India. Rallis India, a subsidiary of Tata Chemicals, is a leading player in the Indian agri-input industry with a strong presence in…
As Myntra, one of India’s most loved destinations for fashion, beauty, and lifestyle turns 19, the platform has rolled out a Birthday Campaign to celebrate the occasion. Featuring Bollywood stars Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik the three ad films are intended to invite customers to celebrate the occasion with the idea…
New Delhi, February 18th, 2026 – Garmin, a global leader in GPS-enabled wearables and cycling technology, has announced a strategic retail partnership with Giant Bicycles India, one of the most respected names in the cycling ecosystem. This collaboration brings together Giant’s strong presence in India’s cycling market and Garmin’s expertise in ride tracking, navigation, endurance monitoring, and…
New Delhi, India: Mars, Incorporated has announced the appointment of Manish Syag as Managing Director of Mars Pet Nutrition India, marking a significant leadership transition for one of the country’s fastest-growing FMCG segments — the organized pet food market. Manish will lead Mars Pet Nutrition India, which manages some of the nation’s most recognized pet…
Mumbai, February 13, 2026: In a landmark moment for Indian television, Sony Pictures Networks India (SPNI) is taking its flagship singing reality show Indian Idol beyond national borders with its first-ever international edition. The special episode will be filmed at Yas Island, Abu Dhabi, marking a historic expansion for one of India’s most iconic music…
13th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25th edition of the Effie India Awards 2025 in a grand ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN-News18 and CNBC-TV18, the milestone event brought together over 1,000 professionals from advertising, marketing, media, research,…
This Valentine’s Day, Frido, one of India’s leading D2C ergonomics and comfort solutions brands, has launched a bold new campaign titled “Red Flags Hurt.” The initiative transforms a popular dating culture phrase into a nationwide conversation about physical discomfort, posture, and body awareness. While social media conversations frequently revolve around spotting emotional “red flags” in…
boAt, one of India’s top consumer technology brands, has stepped into the dashcam segment with a compelling new digital campaign for its Hive Dashcam range. Inspired by the everyday reality of Indian traffic, the film captures a tense roadside argument between a man and a woman after a minor accident — a scene many commuters…
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