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Haldiram’s Launches Range of Ghevar Flavours to Celebrate the Sweetness of Relationships

Haldiram’s, the renowned Indian brand for sweets and snacks, is gearing up to celebrate the joyous occasion of Teej with an enchanting campaign that promises to bring the “Sweetness of Relationships” to the festivities. Titled “Rishton Ki Mithas, Haldiram’s Ke Sath,” the campaign pays homage to the timeless traditions of Teej, commemorating the advent of the monsoon season and the cherished bonds of love and togetherness.

Keeping the essence of this age-old cultural celebration alive, Haldiram’s Teej campaign offers a delectable selection of Ghevar in an array of flavors, catering to diverse palates. The Ghevar variants, such as Malai Ghevar, Kaju Cream Ghevar, Kesar Ghevar, Plain Ghevar, Rose Ghevar, Khas Ghevar, Kalakand Ghevar, Kesar Malai Ghevar, and more, are a true testament to Haldiram’s celebrated authenticity and expertise in delivering rich flavors.

Speaking about the launch of Teej Campaign, Divya Batra, Head of Marketing, Haldiram’s, said, “Teej is the festival of love, joy, and tradition. At Haldiram’s, we aim to bring in this joy into our offerings, and our diverse range of Ghevar flavours is a perfect reflection of the diversity and richness of Indian culture. With our Teej campaign, we invite everyone to celebrate the festival with their loved ones and experience the authentic flavours of India.”

Kailash Aggarwal, President – Retail QSR- Haldiram’s, said, “As we celebrate Teej, we also celebrate the strong bonds of relationships that unite us all. Haldiram’s has always been a part of people’s lives during festivals, and we are honored to be a part of their special moments. Our exclusive Ghevar range, known for its authentic taste, and specially designed gift boxes, ensuring hygiene and freshness, are crafted to make this Teej even more memorable for our cherished customers.”

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