Wieden+Kennedy India has secured the role of the creative agency for Casio’s G-Shock in India. G-Shock, a renowned global watch brand under the umbrella of Casio India Company, which is the Indian subsidiary of Casio Computer, has entrusted W+K with the responsibility to conceptualize and execute creative campaigns and immersive experiences. The aim is to enhance G-Shock’s presence in the Indian market and strengthen its position as the leading brand of rugged watches with unmatched fashion sensibilities.
“At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can’t wait to get started!” said, Shreekant Srinivasan, Head of Business, Wieden & Kennedy India.
“We are delighted to join forces with Wieden & Kennedy India as our creative agency on record,” said Hideki Imai, Managing Director, Casio India. “Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-Shock’s position as the go-to brand for individuals seeking unmatched toughness and style.”
