Ferns N Petals, an Indian gifting company, has named Shashwat Goswami to the newly formed position of Chief Marketing Officer. In his capacity, he will be in charge of driving the company’s marketing strategy, as well as creative collaborations to put FNP’s strategic vision into action. He will leverage the company’s market position to accelerate growth, innovation, and value creation for stakeholders and customers. Shashwat will supervise brand building, consumer acquisition via organic and paid channels, retention marketing, social media marketing, and public relations as part of the marketing department. The hiring comes amid the gifting behemoth’s tremendous expansion as a result of its ongoing evolution in terms of enhanced brand ethos and a recent rebranding process, both of which are part of FNP’s larger objective to deliver operational stability and business excellence to the industry.
Shashwat, who has nearly two decades of high-impact brand expertise, was the Marketing Head at Gaana, where he was in charge of the music streaming app’s growth, retention, and brand marketing. Prior to joining Gaana, he was the Marketing Head (Private Label) at Grofers, where he oversaw a diverse portfolio of the online grocery giant’s own brands. He was previously a Senior Executive with a decade of experience at Pepsico, where he was in charge of designing and executing creative storytelling as well as constructing marketing offence for the classic Pepsi Thi Pi Gaya campaign. He is a seasoned strategy and marketing professional who has spent decades working at the convergence of FMCG and technology. He has built, led, and scaled marketing activities across brands.
Speaking on the appointment, Pawan Gadia, Global CEO and Director, FNP ,said, “For the past 30 years FNP has brought a lot of joy to people’s lives through its products and services. As we ready ourselves for the next phase of growth, innovation, marketing experience and sustainability will play a crucial role. We intend to bring our consumers closer to the brand by positioning FNP through an innovative lens, by capturing unique story telling opportunities and personalised retail experiences. Shashwat with his compelling track record, his depth and breadth of marketing experience is the right fit and we are thrilled to welcome him to the team.”
“I am thrilled to be joining FNP at such an exciting time of the business where we are taking our success in India towards a global footprint. I am looking forward to contributing towards FNP’s growth ambition of becoming one of the world’s most innovative and fast-growing gifting brands”, said Shashwat.
