The leading office supplies company in India, WorkStore, has given the responsibility of digital and social media to PROSE Integrated’s digital branch, Digital Tribe.
Deep digital insights and carefully selected brand creation strategies that are highly applicable to the business ecosystem are Digital Tribe’s areas of expertise.
WorkStore has given Digital Tribe full-service digital management of the brand. The mandate involves promoting WorkStore’s brand, raising brand awareness through social and digital media platforms to target B2B Enterprise clients, and utilising lead generation techniques from business-building discussions.
Vivek Viswanathan, Vice President, IT, Marketing, WorkStore, said, “We are glad to have PROSE Integrated as our digital marketing partner. Their ability to understand the insights of large enterprise clients and B2B customers and leverage social media platforms like LinkedIn gave us the confidence to trust them with the mandate.”
Setu Shah, CEO, PROSE Integrated, said, “We are excited to collaborate with WorkStore. Our experience of working on B2B brands came in handy for the assignment. Our Google-backed cloud-based approach aims to ensure flawless and swift implementation of the marketing objectives. Harnessing the power of the LinkedIn algorithm is our strength and we will leverage it for successful business building conversations for WorkStore.”
The Indian economy has fully recovered to the pre-pandemic real GDP level of 2019-20 and large enterprises have resumed their operations. In addition to this India’s commercial spaces used for offices are likely to touch 1.2 billion sq ft by 2030. This indicates the tremendous growth opportunity for companies like WorkStore which would benefit from this trend.