ALTBalaji, India’s top local OTT platform, is gearing up to launch their one-and-a-half-month #ALTBingeFest campaign, which will once again put a fun spin on things by keeping things interesting.
With everyone in a festive mood for Christmas and the New Year approaching, the #ALTBingeFest may be rather enjoyable. The programme intends to provide entertaining fan contests, Binge marathons, and gift hampers for their viewers to commemorate ALTBalaji’s fourth and fifth years. Over the last four years, the platform has experienced significant growth, setting new standards and breaking new ground. The voyage has been slowly ascending and will continue to do so in the future.
Speaking of the campaign, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji, said, “With the festive season coming in, it’s the perfect excuse for our viewers to sit back, relax and binge on the ALTBalaji’s extensive list of different shows. #ALTBingeFest is the best way to unwind by consuming engaging content freshly brewed for our viewers. The platform caters to you with 89+ originals, so what are you waiting for?”
With a current user base of 9 million+ and subscriptions as pocket-friendly as Rs.100 for 2 months and Rs.300 for 12 months, the OTT platform is sure to reach the epitome of success.
