Spectacles are made of frame and lenses, so why pay for them separately? Asks Spexmojo.com, the omni-channel brand. The brand believes in bringing the care back in the eyewear world. It creates an online repository of local opticians everywhere in India, with premium and branded frame and lenses to choose from. The concept is quite new in an online world, so that one can always touch, feel, try, and only then buy their spectacles, so that they never compromise on choice, quality, or expertise. With their YOPO offer, where You Only Pay For One, the brand ensures that no one pays for frame and lenses separately, ever again.
Through its launch commercials, Spexmojo.com educates viewers about how to buy their spectacles the right way. The brand brings alive an eye-opener campaign with fun and light-hearted communication. The ‘See the difference’ campaign comprises of two sets of brand films and two of the YOPO offer films, where it first initiates a conversation about how to buy your spectacles, and then encourages viewers to vouch to never pay for their frame and lenses separately. All in a way that’ll open your eyes, while it makes you laugh.
The campaign was conceptualised by 82.5 Communications. Naveen Raman, Sr. Vice President and Branch head, 82.5 communications – South: “The eye-care industry has seen a drastic change over the last decade and half. The rules of the game have changed over a period of time where the consumer has been left with the short end of the stick. Spexmojo.com’s revolutionising offer aims to change that and handover the power of choice back to the consumer. With this brief in mind, we launch the first set of hyper-local communication for Spexmojo.com The aim is to make the communication light-hearted yet hard hitting.”
Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communications – South: “We may wear our spectacles day and night, but we hardly ever give it a thought. We wanted to get people to question themselves if they are happy with their current spectacles. With a touch of humour. The films are supported by a robust print and digital campaign – all communicating the same thing – the power of choice is now in the spectacle-wearer’s hands.”
Film links:
CREDITS
Client – Spexmojo.com
Agency – 82.5 Communications Pvt Ltd
Creative – Sumanto Chattopadhyay, Sangeetha Sampath, Ravikumar, Vaishali Jain
Account management – Naveen Raman, Supreeth Murthy, Chetali Kudtarkar
Production House – Bubblewrap Productions
Director – Mayank Yadav
