The Parakh Group, a 60-year-old Pune-based conglomerate with interests in FMCG, packaging, children’s education, real estate, and other fields, is making strides with its national flour brand “Samrat.” For its exceptional quality, touchless Swiss production technology, industry-leading severe quality checks, and world-class packing setups with a meticulous focus on hygiene, the brand is preferred by crores of people across India. Samrat, a brand known for a wide range of everyday consumption items such as Atta, Besan, Rawa, Maida, Sooji, and Daliya, has named megastar icon and mother of two “Kareena Kapoor Khan” as its brand ambassador.
This national brand has a powerful distribution network that services tens of thousands of merchants through a vast network of generations-old distributors who have all been successful in sustaining the brand. The Parakh Group’s motto is “Growing Together,” and through its integrated sales and distribution tracking methods, the entire chain has built a brand that is focused on uncompromising quality and industry-leading retail space replenishment lead times. Apart from providing services to customers, Samrat has a strong position in the bulk market, supplying the massive Indian HORECA sector.
Speaking on the announcement of Kareena Kapoor Khan as the brand ambassador, Mayank Parakh (Director) said, “At Parakh Group, our efforts have always been focused on sourcing the best raw materials to manufacture high-quality products with a detailed focus in maintaining product hygiene. The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta ground in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic & touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan? Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together.”
On being announced as the Brand Ambassador of Samrat Atta and Flours, Kareena Kapoor Khan said “Samrat is one of the biggest names in the industry and their range of products are the epitome of purity which is quite evident with their focus on hygiene, health, and of course amazing taste which never falls short in satisfying our love for food.”
She further said “The Kapoor Clan is known for being food lovers, and so am I. Every occasion, be it about career milestones, family dinners, or festivals, starts with lots of homemade delicious delicacies. It makes me more than excited to be associated with the Samrat brand which has already been an integral part of our lives for decades.”