TVS Credit releases a heart-warming video with a message of #SabkiTarakki to ring in the festive season. The video campaign talks about ‘Progress for All’ that resonates with the brand’s aim of empowering its customers and fulfilling their aspirations. The video depicts a father explaining to his children the real meaning of #SabkiTarakki, with a closing line of ‘Tarakki sabki honi chahiye.’ The digital film, #SabkiTarakki has been conceptualized by De Works Communications.
As part of this campaign TVS Credit also commenced the fourth season of its flagship consumer promotion #MagicalDiwali. Through this promotion, the brand engages with its customers through digital channels and offers exciting rewards to them. A selfie with their recent loan purchase can win customers daily prizes like smartphones and attractive shopping vouchers. Few lucky winners will also win gold coins, international and domestic holidays.
Charandeep Singh, Head – Marketing & CRM, TVS Credit, says, “As the festive fervor is back, after a subdued period of the pandemic, our campaign aims to spread the message of progress and hope. TVS Credit as a brand has always stood for the empowerment of its customers and this campaign perfectly brings out our message of #SabkiTarakki. With our customer promotion of Magical Diwali, we have tried to engage with customers and make this festival extra special for them with exciting prizes and lucrative offers.”
The festive offers will be available for a period of three months. During which customers can avail special loan offers like Low EMI schemes and Cashback schemes on products offered by TVS Credit.