Dhani Services Ltd, one of India’s fastest-growing app & web platforms for transactional finance & primary healthcare services, launches a new campaign “Ab Plans Nahin, Payments Push Kar” featuring a multifaceted superstar Ayushmann Khurrana. The campaign has been conceptualized and created by Leo Burnett Orchard.
The TVCs take a humorous route showing some of the common problems people face in their day-to-day life and demonstrating how Dhani OneFreedom card can provide efficient solutions to all these problems. It establishes the option of pushing the payment and not one’s plans. Ayushmann Khurrana with his India-wide appeal and connect perfectly amplifies this message in his signature effervescent style.
Commenting on the campaign, Ankit Banga, CMO Dhani, said, “By personifying the behavior of “Push-kar”, our campaign looks to introduce India to a novel “Pay in 3″ Card that allows you to keep enjoying your lives and manage your payments more efficiently. Ayushmann’s charm, wit, and relatability will be a great asset in this journey.”
Adding further, Pravin Sutar, Head of Creative, Leo Burnett Orchard said, “While pushing the pause button on purchasing our wish-listed items may help us save some money and mind our budgets, it also keeps us from experiencing the little joys of life. With Dhani’s One Freedom Card, users can fulfill their wishes and pay later. Ayushmann Khurrana’s capability of connecting with people irrespective of their age, gender, income, made us believe that he’ll be the perfect person to drive home this message.”
On being part of the campaign Bollywood star, Ayushmann Khurrana shares “It’s wonderful to witness brands like Dhani take on common financial issues and provide such fresh solutions. I’m looking forward to my association with the brand which I’m sure will be just as delightful for the audience as it has been for me over the past few months.”
Campaign Credits:
Creative Agency: Leo Burnett Orchard
Head of Creative: Pravin Sutar
Creative team: Srishty Kamboj
Executive Vice President: Gaurav Dudeja
Vice President: Bhawana Choudhary
Brand Services Director: Nikita Chakraborty
Production House: Content Factory by Prodigious
Director: Sanket Pathare
Producer: Aanandita Banerjee, Hetuk Mehta
Client:
Head of Marketing: Ankit Banga
Brand Managers: Vidish Kenia, Sabin
Content Strategist: Prakhar Khandelwal
