Cinthol, a Godrej Consumer Products Limited (GCPL) legacy brand, has enlisted actor Siddharth Suryanarayan to serve as the brand ambassador for Cinthol Health Plus soap. This partnership aims to raise awareness about a health soap that offers 99.9% germ prevention and a lovely deo aroma. #HaiTaiyaarHum, a new Cinthol Health Plus TVC ad starring Siddharth, has been conceived by Creativeland Asia, will also go live to highlight product features and increase visibility of the brand.
Cinthol, as a brand, has always stood for the philosophy of ‘Alive is Awesome’. It encourages people to step outside their comfort zone, be adventurous and experience the thrill of outdoors in all its glory. Cinthol Health Plus is the new entrant in the Cinthol family. Popularly known for being strong, daring and honest, Siddharth is one of the celebrated actors in the country. This makes him the perfect choice for Cinthol Health Plus, which stands for fearless protection. Cinthol Health Plus symbolises being unafraid while taking on challenges and always prepared. This thought is showcased through the brand’s new #HaiTaiyaarHum campaign.
Speaking about the collaboration, Siddharth said, “Cinthol is a legacy soap brand which I have personally used over the years. I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing COVID-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”
Commenting on the appointment of the brand ambassador, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said, “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”
Link for new TVC: