Britannia 50-50 forays into the fusion snacking launches potato chip and biscuit fusion
Britannia 50-50, India’s most popular cracker biscuit, has announced its entry into the salty snack market with the launch of 50-50 Potazos, a 50 potato chip 50 biscuit product. The product is a fusion product that combines two of the country’s most popular snacking formats: potato chips and biscuits. A potato chip’s crunchy chatpata flavor …
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