IKEA, the world\u2019s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH, and digital channels.<\/p>\n

The campaign focuses on IKEA\u2019s wide range of home furnishing solutions providing value for money and serving multiple purposes for each family member. Under this campaign, IKEA has released two TVCs, featuring two of its iconic products for the living room and bedroom.<\/p>\n

The first commercial showcases IKEA\u2019s GAMMALBYN sofa, which has a beautiful ergonomic design, and offers great comfort and space for the full family.\u00a0<\/strong>The sofa\u2019s wide range of colours and value for money proposition is highlighted in the commercial.<\/p>\n

The second commercial focuses on how an ideal bedroom should be, and the significance of having a bed that fits well with the aesthetic of the home. The spotlight is on the multifunctionality of IKEA\u2019s SONGESAND bed, which is comfortable, well-designed, offers utility, and comes with ample storage.<\/p>\n

Commenting on the new campaign,\u00a0Kavitha Rao, Country Commercial Manager, IKEA India<\/strong>\u00a0said, \u201cAt IKEA, we understand the need of having a home that truly resonates with how our customers feel, and therefore, we have designed our offerings to suit our customers\u2019 needs. We aim to bring great design that is functional and affordable into the lives of our customers and make their everyday better. We offer a wide range of over 8000 products that enable customers to furnish their homes to cater to the diverse needs of the family<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

IKEA, the world\u2019s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH, and digital channels. The campaign focuses on IKEA\u2019s wide range of home furnishing solutions providing value for money and serving multiple purposes for each family member. Under this campaign, IKEA has released two TVCs, featuring two of…<\/p>\n","protected":false},"author":2,"featured_media":20817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1,211,47],"tags":[1747,5116,4538,73,159],"class_list":["post-20816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-latest-news","category-trending","tag-advertising-campaign","tag-familys-comfort","tag-ikea","tag-tvw-news","tag-tvw-news-india"],"_links":{"self":[{"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/posts\/20816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/comments?post=20816"}],"version-history":[{"count":1,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/posts\/20816\/revisions"}],"predecessor-version":[{"id":20818,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/posts\/20816\/revisions\/20818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/media\/20817"}],"wp:attachment":[{"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/media?parent=20816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/categories?post=20816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvwnewsindia.com\/wp-json\/wp\/v2\/tags?post=20816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}