Mars Wrigley launches new Boomer campaign with Radhika Madan
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Mars Wrigley launches new Boomer campaign with Radhika Madan

Boomer has launched a new digital campaign with Radhika Madan, as well as a new and exotic Blueberry flavour. The film portrays the brand’s crazy and funny personality, bringing the tagline ‘BOOMER!’ to life. Itna badaa ki dunya par chaa jaye!’ The film is lively and vivid, with a common theme of exaggeration that is’stretched’…

Lay’s unveils ‘Sizzlin’ Hot’ TVC with Ranbir Kapoor & Radhika Madan
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Lay’s unveils ‘Sizzlin’ Hot’ TVC with Ranbir Kapoor & Radhika Madan

Lay’s has unveiled a new TVC campaign to introduce Lay’s Sizzlin’ Hot – a part of Lay’s Flamin’ Hot. Featuring brand ambassador Ranbir Kapoor and actress Radhika Madan, the campaign film is called Too Hot To Stop. The introduction of Lay’s Sizzlin’ Hot platform is based on the insight that there is increasing consumer demand…