TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge
| |

TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge

With an aim to create awareness about the crucial role of protein in the overall well-being amongst Indian adults across age groups, Protinex, the leading nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a leading full-service digital agency, announced the launch of ‘The Protinex Protein Abhiyaan’ featuring a motivating and energetic anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed…