Ideate Labs

IdeateLabs wins the 360⁰ marketing mandate for Planet Marathi

IdeateLabs, the independent full-service agency, has won the 360⁰ marketing mandate for Planet Marathi OTT in a multi-agency pitch. The company will be responsible for the launch of India’s first Marathi OTT channel and manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying. Planet Marathi was established in …

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