IdeateLabs wins the 360⁰ marketing mandate for Planet Marathi
IdeateLabs, the independent full-service agency, has won the 360⁰ marketing mandate for Planet Marathi OTT in a multi-agency pitch. The company will be responsible for the launch of India’s first Marathi OTT channel and manage the brand’s end-to-end marketing duties, including creative communication, content marketing, and media strategy, planning and buying. Planet Marathi was established in…