Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight. The mission is clear – achieve widespread visibility for the brand during this season and become an integral part of India’s major festive celebrations….
Zero Gravity Communications has come up with an exclusive OOH campaign for its new and existing range of delightful ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency. Until now, it has generated need inputs on its success metrics. As part of this campaign, 500+…
The “#choosewisely” campaign aims to establish Colorbar Cosmetics as the world’s best, 100% non-toxic nail lacquer. The communication aims to educate consumers on the USP’s of Colorbar Vegan Nail Lacquer, generate mass awareness and establish brand dominance in the nascent vegan nail lacquer space. The key messaging is that Colorbar Vegan Nail Lacquer is the…
Zest Outdoor, a leading OOH company has raised $2 million for its ‘solar OOH’ project. Zest Outdoor announces itself as a Green DOOH company that focuses on the lifeline of Mumbai, the Indian Railways, by a significant chunk of India. This solar project includes the installation of 12,000 sq. ft solar panels to be set…
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